🧱 Social Media Strategy: I fixed "Content Pillars"

💀 Social trend content is embarrassing (33% of consumers say so?!)

Jack Appleby argues that over-reliance on social media trend content is hurting brands, citing Sprout Social data showing 33% of consumers find it emb

📱 How to make "social-first" marketing

Marketing newsletter discussing the importance of 'social-first' marketing strategies where brands create content specifically optimized for social me

🫥 Stop hiring Social Media Managers.

This newsletter argues that brands should hire Creative Strategists instead of traditional Social Media Managers to develop platform-specific creative