๐ซฅ Stop hiring Social Media Managers.
AI Summary
This newsletter argues that brands should hire Creative Strategists instead of traditional Social Media Managers to develop platform-specific creative campaigns. It emphasizes that Average Post Views is the most underrated social metric and explains how Creative Strategists combine strategic thinking with creative execution for better social media performance.
Key Facts
Author Takes
Social Media Manager role effectiveness
Traditional social media manager roles are too spread thin across management, posting, and strategy to be effective at creative development
Contrarian Angle
Hire Creative Strategists Before Social Media Managers
Instead of hiring traditional social media managers who handle everything, brands should prioritize Creative Strategists who focus solely on strategy and creative development without administrative responsibilities
Goes against traditional social hiring practices of seeking catch-all social media managers
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