SparkToro Blog Post | Audience Research Brief: How We’d Market to Mid-Market RevOps Leaders
AI Summary
SparkToro's Rand Fishkin published a blog post detailing how audience research informs marketing strategy, using mid-market RevOps leaders as a case study. The post argues that audience research is foundational to marketing, encompassing customer insight, positioning, voice of customer, and ICP development. It frames these disciplines as variations of the same core questions marketers need to answer.
Key Facts
Author Takes
Audience research in marketing
Audience research is the heart of all marketing strategy, and disciplines like ICP development and voice of customer are all just different names for the same foundational activity.
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