SparkToro Blog Post | Algorithms Don’t Just Happen to Us — We Train Them.

Q: Rand Fishkin published a new SparkToro blog post arguing that algorithms are trained by user behavio

Rand Fishkin published a new SparkToro blog post arguing that algorithms are trained by user behavior, using the iced coffee debate as an example.

·Wednesday, September 23, 2026·1 min read

Technology Marketing

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AI Summary

This email from SparkToro announces Rand Fishkin's latest blog post, which argues that algorithms are trained by human behavior. It uses the recent iced coffee in job interviews controversy as a hook to discuss how users influence algorithmic outcomes. The full post is available via a link.

Key Facts

✓Rand Fishkin published a new SparkToro blog post arguing that algorithms are trained by user behavior, using the iced coffee debate as an example.

✓The post suggests that public controversies like iced coffee in job interviews shape how algorithms are trained.

✓The iced coffee controversy is used to illustrate how users train algorithms through their reactions.

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Algorithms

Algorithms don't just happen to us; we train them through our behaviors.

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