☕ The strategy powering a Hollister music video

Marketing Brew··1 min read
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AI Summary

Marketing Brew covers Hollister's first music video campaign featuring Gigi Perez covering Green Day's 'Good Riddance' to target Gen Z graduates, the WNBA's 30th season anniversary marketing campaign, and luxury retail's shift toward experiential spaces with Bucherer's art collaborations.

Key Facts

✓Hollister launched its first music video featuring Gigi Perez covering Green Day's 'Good Riddance' to target Gen Z graduates, racking up 340,000 views in its first week.
✓The WNBA is rolling out a multi-part 30th anniversary marketing campaign to celebrate its legacy while cementing new fans and icons of the game.
✓Luxury retailers like Bucherer are shifting from polished showrooms to experiential spaces through art collaborations and immersive retail elements.

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☕ The strategy powering a Hollister music video — Marketing Brew | subtl