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Q: Cannes Lions 2026 is on track for 13,000+ attendees despite uncertainty from the Iran war and holdin

Cannes Lions 2026 is on track for 13,000+ attendees despite uncertainty from the Iran war and holding company consolidation, though WPP is forgoing its beach presence.

Q: TelevisaUnivision's new ad sales president John Kozack is pitching advertisers on how—not whether—to

TelevisaUnivision's new ad sales president John Kozack is pitching advertisers on how—not whether—to reach Hispanic audiences after the company's US ad revenue fell 11% to $423M in Q4.

Q: OpenAI is expanding its ChatGPT ads business beyond its February pilot to include more price-conscio

OpenAI is expanding its ChatGPT ads business beyond its February pilot to include more price-conscious advertisers with dynamic ad options.

Marketing Brew·Wednesday, May 13, 2026·1 min read

Marketing Business

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AI Summary

Marketing Brew's May 13, 2026 edition covers marketers' attitudes toward Cannes Lions Festival amid economic uncertainty, including the war in Iran and holding company consolidation. TelevisaUnivision's new ad sales president discusses the company's upfront strategy after an 11% revenue decline. OpenAI is expanding its ads business to more price-conscious advertisers beyond its initial pilot.

Key Facts

✓Cannes Lions 2026 is on track for 13,000+ attendees despite uncertainty from the Iran war and holding company consolidation, though WPP is forgoing its beach presence.

✓TelevisaUnivision's new ad sales president John Kozack is pitching advertisers on how—not whether—to reach Hispanic audiences after the company's US ad revenue fell 11% to $423M in Q4.

✓OpenAI is expanding its ChatGPT ads business beyond its February pilot to include more price-conscious advertisers with dynamic ad options.

Author Takes

NeutralMarketing Brew

Cannes Lions attendance amid uncertainty

Despite the war in Iran, oil prices, and holding company consolidation, Cannes Lions 2026 shows no meaningful pullback, suggesting the festival has become too entrenched in the industry to be disrupted by macro headwinds.

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