☕ Buzzer-beater

Q: BetMGM and Fanatics Sportsbook are using March Madness campaigns with athlete-influencers like the C

BetMGM and Fanatics Sportsbook are using March Madness campaigns with athlete-influencers like the Cavinder twins and Livvy Dunne to convert casual fans into sports bettors.

Q: The Atlanta Braves expanded their 'We Are Braves Country' marketing platform to build fandom across

The Atlanta Braves expanded their 'We Are Braves Country' marketing platform to build fandom across six Southern states through player-centric ads and entertainment partnerships.

Q: Netflix raised its ad-supported tier pricing from $7.99 to $8.99 per month after launching its first

Netflix raised its ad-supported tier pricing from $7.99 to $8.99 per month after launching its first MLB broadcast.

Marketing Brew·Monday, March 30, 2026·1 min read

Marketing Sports

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AI Summary

Marketing Brew covers sports marketing strategies during March Madness and baseball season. The newsletter examines how sportsbooks like BetMGM use March Madness to acquire new players through influencer partnerships, and how the Atlanta Braves market across their six-state territory through the 'We Are Braves Country' campaign.

Key Facts

✓BetMGM and Fanatics Sportsbook are using March Madness campaigns with athlete-influencers like the Cavinder twins and Livvy Dunne to convert casual fans into sports bettors.

✓The Atlanta Braves expanded their 'We Are Braves Country' marketing platform to build fandom across six Southern states through player-centric ads and entertainment partnerships.

✓Netflix raised its ad-supported tier pricing from $7.99 to $8.99 per month after launching its first MLB broadcast.

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