☕ InStyle, on camera

Q: InStyle transformed its social strategy with mockumentary series The Intern, generating 36 million v

InStyle transformed its social strategy with mockumentary series The Intern, generating 36 million views and becoming a monetizable platform for brand sponsors like Fossil and e.l.f. Cosmetics

Q: Dick's Sporting Goods partnered with Nike for basketball-focused March Madness campaign The Scouts a

Dick's Sporting Goods partnered with Nike for basketball-focused March Madness campaign The Scouts are Out featuring Diana Taurasi and Lil Dicky as talent scouts in retail stores

Marketing Brew·Wednesday, April 1, 2026·1 min read

Marketing Technology

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AI Summary

Marketing Brew newsletter covering InStyle magazine's successful mockumentary social video series approach and Dick's Sporting Goods' basketball-focused March Madness campaign. The newsletter highlights how traditional media brands are adapting to social-first content strategies and retail sports marketing tactics.

Key Facts

✓InStyle transformed its social strategy with mockumentary series The Intern, generating 36 million views and becoming a monetizable platform for brand sponsors like Fossil and e.l.f. Cosmetics

✓Dick's Sporting Goods partnered with Nike for basketball-focused March Madness campaign The Scouts are Out featuring Diana Taurasi and Lil Dicky as talent scouts in retail stores

✓Traditional print media brands are pivoting to entertainment-first social content strategies to reach new generations and create sustainable revenue streams

Contrarian Angle

Print Media Creating Social Entertainment Series

InStyle magazine created mockumentary series instead of traditional content marketing, generating 36M+ views and direct sponsorship revenue

Traditional magazines creating scripted entertainment content instead of product-focused social posts

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