They won't read this either

Q: Eric Doty shares that requesting a '2-minute voice note' from sales instead of a written Slack messa

Eric Doty shares that requesting a '2-minute voice note' from sales instead of a written Slack message resulted in everyone responding overnight — match your ask to the recipient's default communication mode.

Q: uSERP co-founder Brad Smith argues on the *Content, Briefly* podcast that aggregate content metrics

uSERP co-founder Brad Smith argues on the *Content, Briefly* podcast that aggregate content metrics lead to poor decisions and recommends cohort-based analysis grouping content by publish date instead.

Q: Superpath is pausing new job board postings to re-evaluate what a useful content job board looks lik

Superpath is pausing new job board postings to re-evaluate what a useful content job board looks like in 2026, while private roles continue to be posted in the #jobs-and-gigs Slack channel.

Eric at Superpath·Wednesday, March 25, 2026·6 min read

Marketing Operations

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AI Summary

Eric Doty from Superpath shares a practical tip on cross-team collaboration: communicate with other teams in their preferred format rather than your own (e.g., voice notes for sales, Linear tasks for designers, calendar invites for CS). The newsletter also promotes uSERP as a sponsor, highlights a new podcast episode on content marketing reporting, and lists upcoming Superpath community events.

Key Facts

✓Eric Doty shares that requesting a '2-minute voice note' from sales instead of a written Slack message resulted in everyone responding overnight — match your ask to the recipient's default communication mode.

✓uSERP co-founder Brad Smith argues on the *Content, Briefly* podcast that aggregate content metrics lead to poor decisions and recommends cohort-based analysis grouping content by publish date instead.

✓Superpath is pausing new job board postings to re-evaluate what a useful content job board looks like in 2026, while private roles continue to be posted in the #jobs-and-gigs Slack channel.

Author Takes

SkepticalEric at Superpath

LLM optimization

Brad Smith is skeptical of LLM optimization as a standalone content marketing tactic.

BullishEric at Superpath

Cross-team collaboration

Communicating with other teams in their preferred format (voice notes for sales, Linear tasks for designers, calendar invites for CS) dramatically reduces internal friction compared to defaulting to email or Slack messages.

BearishEric at Superpath

Content marketing reporting

Most content marketing reporting is a waste of time because tracking aggregate metrics leads to poor decisions; cohort-based analysis grouping content by publish date is far more actionable.

BearishEric at Superpath

Competitive benchmarking

Competitive benchmarking in content marketing often does more harm than good by anchoring teams to irrelevant external metrics.

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