I'm a lawn guy now

Q: Eric Doty argues the best AI adoption strategy is to automate small, repetitive tasks you already do

Eric Doty argues the best AI adoption strategy is to automate small, repetitive tasks you already do manually before attempting to build ambitious new AI-powered systems.

Q: Jimmy Daly shared lessons from his three months as a product marketer at Reforge, which was subseque

Jimmy Daly shared lessons from his three months as a product marketer at Reforge, which was subsequently acquired by Miro.

Q: Deedi Brown, Head of Content at Bubble, contends that social media platforms now penalize outbound l

Deedi Brown, Head of Content at Bubble, contends that social media platforms now penalize outbound links, making social a standalone content channel rather than a distribution mechanism.

Eric at Superpath·Thursday, May 7, 2026·8 min read

Marketing AI/ML Technology

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AI Summary

Superpath founder Eric Doty uses a lawn-watering analogy to argue that the best way to adopt AI is to first automate small, repetitive tasks you already do rather than starting with ambitious new projects. The newsletter also covers Jimmy Daly's lessons from a brief stint as a product marketer at Reforge, and Deedi Brown's argument that social media should be treated as a content channel rather than a distribution one. Community events and reading list items round out the edition.

Key Facts

✓Eric Doty argues the best AI adoption strategy is to automate small, repetitive tasks you already do manually before attempting to build ambitious new AI-powered systems.

✓Jimmy Daly shared lessons from his three months as a product marketer at Reforge, which was subsequently acquired by Miro.

✓Deedi Brown, Head of Content at Bubble, contends that social media platforms now penalize outbound links, making social a standalone content channel rather than a distribution mechanism.

Author Takes

NeutralEric at Superpath

AI adoption in the workplace

Most people fail at AI adoption because they try to take on too-large projects driven by external pressure rather than starting with small, already-valued repetitive tasks they personally feel the pain of doing manually.

BullishEric at Superpath

Social media as a content channel

Social media is now a standalone content channel, not a distribution one, because platforms penalize outbound links and the old model of repurposing blog posts as captions no longer works.

Contrarian Angle

Start AI Adoption by Automating Tasks You Already Do, Not Building New Things

Eric Doty argues against the common approach of starting AI adoption with ambitious new projects; instead, automate a small, repetitive task you already perform without AI before attempting larger automation.

Conventional AI adoption advice pushes teams to build new AI-powered products or workflows, but Doty argues starting with tasks you already value and feel pain from leads to higher buy-in and success rates.

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AI Summary

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Contrarian Angle

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