What "people follow people" got wrong
More from Eric at Superpath
The argument against taste
Eric Doty of Superpath argues that 'taste' in content marketing, while valuable, can become a liability when it prevents creators from following platf
I'm a lawn guy now
Superpath founder Eric Doty uses a lawn-watering analogy to argue that the best way to adopt AI is to first automate small, repetitive tasks you alrea
6 GEO lessons
Eric Doty shares lessons from accidentally paying for three GEO/AEO tracking tools while learning to monitor brand visibility in AI search results. Th