☕ Can’t miss it

Q: NWSL's 'Imagine Missing This' campaign narrows targeting to two distinct audience segments identifie

NWSL's 'Imagine Missing This' campaign narrows targeting to two distinct audience segments identified via post-season segmentation research, after the 2025 championship drew a record 1.2M viewers.

Q: Acoustic data shows email automation outperforms scheduled sends by 2x or more annually, with a live

Acoustic data shows email automation outperforms scheduled sends by 2x or more annually, with a live benchmark webinar on April 21 to show where programs stand.

Marketing Brew·Tuesday, March 24, 2026·1 min read

Marketing Sports Business

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AI Summary

Marketing Brew's March 24, 2026 edition covers the NWSL's fourth annual marketing campaign 'Imagine Missing This,' which takes a narrower targeting approach based on segmentation research. It also examines how clean energy companies like solar and geothermal are reshaping their marketing strategies after the One Big Beautiful Bill Act altered tax credit structures. A Coworking spotlight features Tara Corey, SVP of Marketing at Optimizely.

Key Facts

✓NWSL's 'Imagine Missing This' campaign narrows targeting to two distinct audience segments identified via post-season segmentation research, after the 2025 championship drew a record 1.2M viewers.

✓Solar and wind energy marketers are pivoting away from savings-led messaging after the One Big Beautiful Bill Act phased out their tax credits, shifting focus to customer values and new buyer segments.

✓Acoustic data shows email automation outperforms scheduled sends by 2x or more annually, with a live benchmark webinar on April 21 to show where programs stand.

Author Takes

BearishMarketing Brew

NWSL 2025 marketing strategy

Last year's campaign strategy was too broad; narrower audience targeting based on segmentation data is the correct approach for 2026.

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