☕ Suited up

Q: Meta hired former MongoDB CEO Chirantan "CJ" Desai to build an enterprise AI platform, adding Muse f

Meta hired former MongoDB CEO Chirantan "CJ" Desai to build an enterprise AI platform, adding Muse for Small Business integrations with Box, Figma, and Shopify.

Q: Marketers worry Meta's Muse will "grade its own work," with Hawke Media's Jeremy Schulkin cautioning

Marketers worry Meta's Muse will "grade its own work," with Hawke Media's Jeremy Schulkin cautioning that connecting QuickBooks, Stripe, customer lists, and email hands Meta a full view of business data.

Q: Merrell is kicking off a three-year Sundance Institute partnership, giving six filmmakers $20,000 gr

Merrell is kicking off a three-year Sundance Institute partnership, giving six filmmakers $20,000 grants to turn its "It Starts Outside" platform into social-first short films.

·Wednesday, October 14, 2026·1 min read

Marketing AI/ML

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AI Summary

This edition covers Meta's expansion into enterprise AI with the Muse agent, including the hire of former MongoDB CEO Chirantan "CJ" Desai and new Muse for Small Business integrations with Box, Figma, and Shopify. It also covers Merrell's three-year Sundance Institute partnership, in which six filmmakers will receive $20,000 grants to create short films based on its "It Starts Outside" campaign, plus Duolingo's Duo the Owl getting an animated series.

Key Facts

✓Meta hired former MongoDB CEO Chirantan "CJ" Desai to build an enterprise AI platform, adding Muse for Small Business integrations with Box, Figma, and Shopify.

✓Marketers worry Meta's Muse will "grade its own work," with Hawke Media's Jeremy Schulkin cautioning that connecting QuickBooks, Stripe, customer lists, and email hands Meta a full view of business data.

✓Merrell is kicking off a three-year Sundance Institute partnership, giving six filmmakers $20,000 grants to turn its "It Starts Outside" platform into social-first short films.

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