๐ฑ How to make "social-first" marketing
AI Summary
Marketing newsletter discussing the importance of 'social-first' marketing strategies where brands create content specifically optimized for social media platforms rather than repurposing traditional advertising. The author argues that brands need to include social media teams in strategic planning and invest in content creation that's native to social platforms to compete effectively against the billions of posts shared daily.
Key Facts
Author Takes
Social-first marketing
Brands won't stand out on social unless they create content specifically for social platforms rather than repurposing TV commercials
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