Are you afraid of Reddit? ย ๐Ÿ˜จ

Marketing Against the Grainยทยท1 min read
MarketingTechnology
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AI Summary

HubSpot's marketing team reveals their strategy for earning 11,000 branded mentions per month on Reddit through authentic community engagement. Jenny Sowyrda, HubSpot's senior manager of Community Programs, explains how brands can successfully participate in Reddit communities by treating them like formal social events where respectful behavior is essential.

Key Facts

โœ“HubSpot generates 11,000 branded mentions monthly on Reddit through authentic community engagement without corporate promotion.
โœ“Jenny Sowyrda advises treating Reddit like being a plus one at a wedding - be polite, ask rules, and don't make assumptions.
โœ“Reddit content increasingly appears in Google search results and LLM responses, making community presence crucial for brand visibility.

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BearishMarketing Against the Grain

Traditional marketing channels

Marketers killed search and social with overoptimized corporate crap, forcing audiences to seek authentic conversations elsewhere

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