๐บ Advertisers can target ChatGPT by prompt
AI Summary
The newsletter covers Accenture's new $29/month Claude budget for employees, 404 Media's demonstration of ChatGPT ads targeting by email and prompts, Meta's release of the open-weight Muse Spark Open model, Google's Deep Review tool, and a four-bucket method for reconciling transaction record mismatches.
Key Facts
Author Takes
Accenture AI investment advice
Accenture tells clients to invest heavily in AI but gives employees only $29/month for Claude.
Contrarian Angle
Accenture's AI Budget Hypocrisy
Accenture sells clients on heavy AI investment while giving staff only $29/month for Claude, exposing a gap between pitch and practice.
Contradicts the company's own AI-forward messaging
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