SparkToro Blog Post | Audience Affinity vs. Traffic: Why High-Affinity Media Belongs in Your Earned Media Strategy

SparkToro Blog Post | Audience Research Brief: How We’d Market to Mid-Market RevOps Leaders

SparkToro's Rand Fishkin published a blog post detailing how audience research informs marketing strategy, using mid-market RevOps leaders as a case s

SparkToro Blog Post | Office Hours: Can You Actually Track AI Visibility?

SparkToro's Rand Fishkin hosted an Office Hours session on March 11, 2026, exploring whether AI visibility can be reliably tracked. The core challenge

SparkToro Blog Post | The Death of the Ultimate Guide?

Rand Fishkin of SparkToro argues that the era of the 'ultimate guide' SEO strategy may be ending. The traditional advice to build exhaustive, comprehe