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Q: Aerie publicly committed to not using AI in campaigns and saw 23% sales growth in Q4 2025 plus doubl

Aerie publicly committed to not using AI in campaigns and saw 23% sales growth in Q4 2025 plus double-digit brand awareness increase

Q: Paramount+ promoted Dutton Ranch at SXSW with building projections and themed steakhouse partnership

Paramount+ promoted Dutton Ranch at SXSW with building projections and themed steakhouse partnerships across Texas

Q: Ancestry launched 'The Stories of US' campaign highlighting 250 lesser-known historical figures for

Ancestry launched 'The Stories of US' campaign highlighting 250 lesser-known historical figures for America's 250th birthday

Marketing Brew·Monday, April 6, 2026·1 min read

Marketing Technology

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AI Summary

Aerie continues its commitment to not using AI in marketing campaigns, building on its 2014 'Aerie Real' pledge to avoid retouching model images. The brand saw double-digit brand awareness growth and 23% sales increase in Q4 2025 after publicly committing to AI-free campaigns.

Key Facts

✓Aerie publicly committed to not using AI in campaigns and saw 23% sales growth in Q4 2025 plus double-digit brand awareness increase

✓Paramount+ promoted Dutton Ranch at SXSW with building projections and themed steakhouse partnerships across Texas

✓Ancestry launched 'The Stories of US' campaign highlighting 250 lesser-known historical figures for America's 250th birthday

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