☕ Investing Brew

Q: JPMorgan Chase Institute data shows 26-year-olds with investment accounts surged from 8% in 2015 to

JPMorgan Chase Institute data shows 26-year-olds with investment accounts surged from 8% in 2015 to 40% by May 2025, with Gen Z investing earlier than any previous generation.

Q: Finfluencers like Vivian Tu drive 70% of Gen Z investment decisions through social media, despite yo

Finfluencers like Vivian Tu drive 70% of Gen Z investment decisions through social media, despite young investors ranking social platforms as least trustworthy financial sources.

Q: MrBeast entered finfluencing by acquiring a teen banking app with crypto features, prompting regulat

MrBeast entered finfluencing by acquiring a teen banking app with crypto features, prompting regulatory scrutiny from Elizabeth Warren.

Morning Brew·Sunday, April 12, 2026·9 min read

Finance Technology

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AI Summary

Gen Z is investing earlier and more frequently than previous generations, driven by mobile apps and social media financial influencers. The percentage of 26-year-olds with investment accounts jumped from 8% in 2015 to 40% in 2025, with many starting before entering the workforce.

Key Facts

✓JPMorgan Chase Institute data shows 26-year-olds with investment accounts surged from 8% in 2015 to 40% by May 2025, with Gen Z investing earlier than any previous generation.

✓Finfluencers like Vivian Tu drive 70% of Gen Z investment decisions through social media, despite young investors ranking social platforms as least trustworthy financial sources.

✓MrBeast entered finfluencing by acquiring a teen banking app with crypto features, prompting regulatory scrutiny from Elizabeth Warren.

Author Takes

NeutralMorning Brew

Young investor motivations

Gen Z distrust of traditional financial safety nets pushes them toward riskier investments like crypto

SkepticalMorning Brew

Social media financial advice

Finfluencers selling products can be red flags for misleading financial information

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