SparkToro Blog Post | Office Hours: How to Write Influence-Driven Marketing Messaging

Q: SparkToro republishes Amanda's 2021 presentation on influence-driven marketing messaging

SparkToro republishes Amanda's 2021 presentation on influence-driven marketing messaging

Q: Zero-click search was just emerging as a concept when the original presentation was given

Zero-click search was just emerging as a concept when the original presentation was given

Rand Fishkin·Friday, March 27, 2026·1 min read

AI Summary

SparkToro's blog post features Amanda's presentation on writing influence-driven marketing messaging from 2021. The post reflects on changes in the marketing landscape since then, including the rise of AI and zero-click search.

Key Facts

✓SparkToro republishes Amanda's 2021 presentation on influence-driven marketing messaging

✓The post highlights major changes since 2021 including AI dominating marketing conversations

✓Zero-click search was just emerging as a concept when the original presentation was given

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