🐺 Instagram growth tips (screaming huskies not required)

Q: Instagram engagement remains the top priority for marketers, surpassing customer service according t

Instagram engagement remains the top priority for marketers, surpassing customer service according to 600+ surveyed marketers.

Q: Reels content grew 71% in the past year, with video presenting the biggest opportunities on the plat

Reels content grew 71% in the past year, with video presenting the biggest opportunities on the platform.

Marketing Against the Grain·Friday, April 3, 2026·1 min read

Marketing Technology

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Marketing Against the Grain released a report on Instagram engagement based on survey data from 600+ marketers. The report reveals that engagement remains the top priority for brands, Reels content grew 71% in the past year, and daily posting increased from 29% to 56% of marketers.

Key Facts

✓Instagram engagement remains the top priority for marketers, surpassing customer service according to 600+ surveyed marketers.

✓Reels content grew 71% in the past year, with video presenting the biggest opportunities on the platform.

✓Daily posting increased dramatically from 29% to 56% of marketers, with AI helping generate captions and analyze performance.

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