SparkToro Blog Post | New Research: Influence Happens Everywhere, an analysis of the 5,000 most-visited sites on the mobile and desktop web

Q: SparkToro published new research analyzing where influence happens across the 5,000 most-visited web

SparkToro published new research analyzing where influence happens across the 5,000 most-visited websites on mobile and desktop.

Q: This research follows previous findings that Google still captures approximately 73% of web search t

This research follows previous findings that Google still captures approximately 73% of web search traffic.

Rand Fishkin·Thursday, March 26, 2026·1 min read

Marketing Technology

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AI Summary

SparkToro's Rand Fishkin published new research analyzing where influence happens across the 5,000 most-visited websites on mobile and desktop web. This follows his previous research showing that while search happens everywhere, Google still captures approximately 73% of search traffic.

Key Facts

✓SparkToro published new research analyzing where influence happens across the 5,000 most-visited websites on mobile and desktop.

✓This research follows previous findings that Google still captures approximately 73% of web search traffic.

✓The study examines what people read, watch, and browse before they search, focusing on pre-search influence patterns.

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