Ahrefs’ Digest #267: What AI writing tools get wrong, and more
AI Summary
Ahrefs Digest covers Google's March 2026 core update rollout and new AI features including WebMCP protocol and Search Live expansion. The newsletter emphasizes that AI writing tools fail because they recycle mediocre content instead of building verified data, and highlights how Reddit is outranking B2B SaaS companies for high-intent software queries.
Key Facts
Author Takes
AI writing tools
AI tools fail because they prioritize fast writing over accurate research and just recycle mediocre content
Reddit vs B2B SaaS
Reddit is eating B2B SaaS for breakfast and outranking major brands for high-intent queries
Contrarian Angle
Customer Service as SEO Growth Loop
Chewy beat Amazon by turning high-touch customer support moments into viral backlinks and topical authority
Uses customer service as primary SEO strategy instead of competing on price
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