Good content doesn't just follow the rules

··6 min read
Marketing
Share𝕏inEmail

AI Summary

Superpath announced a new Thursday newsletter rotation featuring The Rate Sheet, The Job Search, and Rachel Bicha's six-part series What's Good? (In Content). In the first installment, Bicha argues that good content cannot be reduced to rules; it requires following rules, breaking them, and including an undefinable 'je ne sais quoi' element. She cites SparkToro as an example of a brand that effectively combines all three.

Key Facts

✓Superpath launched a new Thursday newsletter rotation featuring The Rate Sheet, The Job Search, and What's Good? (In Content).
✓Rachel Bicha argues good content requires following rules, breaking rules, and an undefinable 'anomalous element' — not just correctness.
✓SparkToro is highlighted as a model for using the anomalous element via human, transparent, experimental content like Rand's LLM citations report.

Author Takes

Skeptical

Content quality

Good content can't be boiled down to rules; content that only follows rules is 'correct' but not 'good' — it also needs rule-breaking and an anomalous element.

Related

📰Briefing📈Intelligence📚Library