Guides & Playbooks

Step-by-step frameworks and playbooks extracted from newsletters.

Build Claude-Powered Marketing Skills with Brand Training and Account Enrichment

From: Fishwife’s social strategy 🐟, noise vs. narrative 🫨, retention tactics 🧲via TLDR
  1. Train Claude on a Reference Library of Brand and ICP Data
  2. Enrich Account and Persona Data Using Clay and Apollo

5 Retention Techniques to Reduce Friction, Align Pricing, and Drive Long-Term Engagement

From: Easy shipping 🚢, messy docs as helpful pattern 📝, new retention techniques 🧲via TLDR
  1. Reduce Onboarding Friction
  2. Align Pricing with Observed User Behavior
  3. Design Trials to Drive Real Engagement
  4. Protect Product Direction from Speed-Driven Feature Bloat
  5. Compound Retention Through Continuous Alignment and Visibility